Brand New From Andrew James
FREE BOOK:
"X-Factor Optimization"
How To Get Higher ROAS The More You Spend
- Andrew James
CEO & Founder of Cerebro Analytics
Dear Friend,
You can get ever increasing improvement in ROAS (return on ad spend) WHILE scaling ads higher and higher IF you’re willing to identify a single, magic metric called and “X-Factor Decision Metric” and make all your optimization decisions and tests about improving that 1 number.
If you want to be able to:
- Double or triple your allowable customer acquisition cost
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Out-spend your customers
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Make everyone wonder how you're doing it
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AND still leave the table with more than anyone else
Then this could be the most important book you ever read... and here's why.
First, A Warning:
The ideas and strategies revealed in this book are only for those who are willing to look at their data differently than we have all been taught...
And it will only benefit those who are willing to optimize their decisions and tests around their 1 magic number.
Now, I realize that sounds like an odd "warning," but it's extremely important because...
... as the owner of my own data analytics company and full stack agency, I get to choose who I am and who I am NOT willing to teach and I am only ready to teach those who are serious about learning these simple and easy to apply techniques.
I'm finalizing a new book called "X-Factor Decision Making: How To Get Higher ROAS The More You Spend" and would like to give you a free digital copy as soon as it's ready.
Here’s Just a LITTLE of what you’ll discover…
Chapter 1: What is X-Factor Optimization?
Your 1 Sentence Ad Scaling Algorithm, The Key To Making Ads More Profitable AND Unlock Scale
- What is XFO and XFDM?
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Why is it better than the alternative?
- How does it work in practice?
Chapter 2: “Accurate, But Wrong”
The Real Reason ROAS goes down when you Scale…
- Which ad to spend more on…
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Accuracy / rightness matrix
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The Magic of 1 Metric Decision Making
Chapter 3: Optimization is the difference between success and Failure
Here’s how to get Dangerously Good.
- What you optimize for governs your destiny
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Time frame changes - Thinking fast vs. thinking slow
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How to get dangerously good
Chapter 4: The 3 Most Common X-Factor Decision Metrics
…and how they make ads more profitable and unlock scaling to $10,000 to $100,000 per day in ad spend | (how to find your xfdm)
- The 3 most common metrics
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How to find your XFDM
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Other useful examples
Chapter 5: X-Factor Optimization Examples
XFO Examples For Decision Making
- Who, What, Where, How Much / How Many / How You Operate
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A tale of two ads”
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XFO Examples For Making Specific Decisions
Chapter 6: Why XFDM (X-Factor Decision Making) Makes It possible For Someone Other Than you To Profitably Scale Paid Ads…
Your job, as the owner or driver...
Chapter 7: Dynamic XFO
How this plays out as you scale, when and how to move your XFDM (X-Factor Decision Metric)
- Talking through the stages
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As you spend more you know more and have more certainty in your overall data
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You can be less reliant on something like CPA to make decisions, after you know your CPA is in a tolerance..
Chapter 8: How You Can Use XFO Today
…And How You Can
- How can someone test this right away?
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How do you do it?
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Who we work with
Here's What Do Do Next
Why is the cost of shipping $5.60?
Oh, and in case you're wondering ...
This Is Truly A Limited Offer So Claim Your Copy
Now Before They're All Gone